Materials I found out about the Red Bull Flugtag Campaign in USA including a campaign website, news releases on the Red Bull official website, videos about the event on YouTube, Red Bull Flugtag Flight Lab online game, and a Facebook group for this campaign. Overview all these materials, the campaign get into different aspects of audiences’ life.
As a PR campaign for a well-known energy drinks, the theme of the campaign matches the product very well, and even improves the product’s image. First of all, flying from a platform on the sea is a kind of activity challenges people’s physical and mental energy. Competitors need to be physically healthy and have the guts to challenge themselves. This matches the image Red Bull always has. Besides, the Flugtag campaign also requires competitors’ creativity. This upgrades the product’s image from just a physical energy drinks to a physical and mental energy drinks. And thus the product targets not only consumers with physical energy needs, but also those who need to have a bunch of ideas. Lastly, the Red Bull Flugtag Campaign meets with its target consumers’ interests. Be creative, be brave, and have fun, according to their lifestyle, all these can encourage its target consumers’ to like this campaign.
As for the materials of the campaign, lots of videos and images of the event are used. This makes the event more appealing to its audiences and brings fun to them. In this way, it encourages more people to participate in the event and increases a more favorable opinion about the brand. The specific website of this campaign allows audiences to learn more and the latest information about the campaign. It also acts like an information platform to create an atmosphere for the event. Compared with the campaign website, the Facebook group acts like a place to gather fans of the event. As there are more fans sharing their own experience or opinions about the campaign, the relationship between audiences and the brand become closer. Base on all these information strategies, the Flugtag online game satisfies more people’s entertaining needs. And it creates an atmosphere for the event among the younger generation.
Generally speaking, the Red Bull Flugtag Campaign is a successful campaign base on the aspects it covers.
Friday, May 14, 2010
Red Bull Flugtag Campaign
The PR campaign we chose for our partnership project is the “Red Bull Flugtag USA” campaign. It is a campaign launched by Red Bull Company in different cities within the United State. The same campaign is also launched in cities of different countries. However, we are just going to analyze the one launched in the USA.
This campaign is mainly an event, in which competitors would try to fly with their human-powered flying machines made by themselves. “Flying” from a 30 feet high platform built up on the sea, competitors usually have funny performances before they launch off. Yet, flying machines created by competitors can rarely work. And most competitors enter into the sea directly in order to enjoy the fun of the event.
Started in 1991, the Red Bull Flugtag Campaign has been launched for many years in different cities all over the world. And in some places, it was held every year as a regular event. So, a lot of audiences have the knowledge base about this event. And the event keeps the record of the most outstanding competitors every year, for other competitors participate in the next year to challenge it.
According to the website of this campaign (http://www.redbullflugtagusa.com/), the event is launched in four cities in the USA this year, including Miami FL, Twin cities MN, Long beach CA, and Philadelphia PA. There is a bunch of videos and images about the event on the campaign website. And the website provides almost all the information and the latest information about the event in different places.
Besides the campaign website, there are also news release on the first page of the Red Bull official website, videos about the event on YouTube, Red Bull Flugtag Flight Lab online game, and a Facebook group for this campaign.
This campaign is mainly an event, in which competitors would try to fly with their human-powered flying machines made by themselves. “Flying” from a 30 feet high platform built up on the sea, competitors usually have funny performances before they launch off. Yet, flying machines created by competitors can rarely work. And most competitors enter into the sea directly in order to enjoy the fun of the event.
Started in 1991, the Red Bull Flugtag Campaign has been launched for many years in different cities all over the world. And in some places, it was held every year as a regular event. So, a lot of audiences have the knowledge base about this event. And the event keeps the record of the most outstanding competitors every year, for other competitors participate in the next year to challenge it.
According to the website of this campaign (http://www.redbullflugtagusa.com/), the event is launched in four cities in the USA this year, including Miami FL, Twin cities MN, Long beach CA, and Philadelphia PA. There is a bunch of videos and images about the event on the campaign website. And the website provides almost all the information and the latest information about the event in different places.
Besides the campaign website, there are also news release on the first page of the Red Bull official website, videos about the event on YouTube, Red Bull Flugtag Flight Lab online game, and a Facebook group for this campaign.
Subscribe to:
Posts (Atom)
