Brief Analysis of the Red Bull Flugtag Campaign in USA

Materials I found out about the Red Bull Flugtag Campaign in USA including a campaign website, news releases on the Red Bull official website, videos about the event on YouTube, Red Bull Flugtag Flight Lab online game, and a Facebook group for this campaign. Overview all these materials, the campaign get into different aspects of audiences’ life.

As a PR campaign for a well-known energy drinks, the theme of the campaign matches the product very well, and even improves the product’s image. First of all, flying from a platform on the sea is a kind of activity challenges people’s physical and mental energy. Competitors need to be physically healthy and have the guts to challenge themselves. This matches the image Red Bull always has. Besides, the Flugtag campaign also requires competitors’ creativity. This upgrades the product’s image from just a physical energy drinks to a physical and mental energy drinks. And thus the product targets not only consumers with physical energy needs, but also those who need to have a bunch of ideas. Lastly, the Red Bull Flugtag Campaign meets with its target consumers’ interests. Be creative, be brave, and have fun, according to their lifestyle, all these can encourage its target consumers’ to like this campaign.

As for the materials of the campaign, lots of videos and images of the event are used. This makes the event more appealing to its audiences and brings fun to them. In this way, it encourages more people to participate in the event and increases a more favorable opinion about the brand. The specific website of this campaign allows audiences to learn more and the latest information about the campaign. It also acts like an information platform to create an atmosphere for the event. Compared with the campaign website, the Facebook group acts like a place to gather fans of the event. As there are more fans sharing their own experience or opinions about the campaign, the relationship between audiences and the brand become closer. Base on all these information strategies, the Flugtag online game satisfies more people’s entertaining needs. And it creates an atmosphere for the event among the younger generation.

Generally speaking, the Red Bull Flugtag Campaign is a successful campaign base on the aspects it covers.