Red Bull Flugtag Campaign

The PR campaign we chose for our partnership project is the “Red Bull Flugtag USA” campaign. It is a campaign launched by Red Bull Company in different cities within the United State. The same campaign is also launched in cities of different countries. However, we are just going to analyze the one launched in the USA.

This campaign is mainly an event, in which competitors would try to fly with their human-powered flying machines made by themselves. “Flying” from a 30 feet high platform built up on the sea, competitors usually have funny performances before they launch off. Yet, flying machines created by competitors can rarely work. And most competitors enter into the sea directly in order to enjoy the fun of the event.

Started in 1991, the Red Bull Flugtag Campaign has been launched for many years in different cities all over the world. And in some places, it was held every year as a regular event. So, a lot of audiences have the knowledge base about this event. And the event keeps the record of the most outstanding competitors every year, for other competitors participate in the next year to challenge it.

According to the website of this campaign (http://www.redbullflugtagusa.com/), the event is launched in four cities in the USA this year, including Miami FL, Twin cities MN, Long beach CA, and Philadelphia PA. There is a bunch of videos and images about the event on the campaign website. And the website provides almost all the information and the latest information about the event in different places.

Besides the campaign website, there are also news release on the first page of the Red Bull official website, videos about the event on YouTube, Red Bull Flugtag Flight Lab online game, and a Facebook group for this campaign.